Communication with the Development Team

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One of the first products to come out of Ever Africa was Litter Wars, an endless runner IOS game where the hero has to chase down the Litterbug while collecting the litter it drops. The more litter you collect the more lives and powers you get.

The idea was to create a social impact game that was fun, looked good and subtly influenced the players to pick up litter in the real world. This was our first game, we loved the idea and we were excited to get it out the door.

We briefed our development team and, since we were working on other projects at the time, left them to run with the development. Once development started we stepped back.

Our mistake was not to communicate to them exactly what we wanted the game to look like, and who the intended target market was. The plan was to create

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